Waseem Shaikh

What is SEO (Search Engine Optimization)? SEO, or search engine optimization, is the practice of optimizing a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to attract more organic (non-paid) traffic to a website by increasing its visibility and authority in search engines. There are two main categories of SEO: on-page optimization and off-page optimization.   On-page optimization refers to the factors that are under the control of the website owner or administrator, such as content, structure, and HTML code.  Off-page optimization, on the other hand, refers to external factors that influence a website's ranking, such as links from other websites, social media signals, and online reputation. On-page optimization involves optimizing a website's content for specific keywords and phrases by incorporating them into the website's title tags, meta descriptions, h

How does traffic come to a website or a blog ? There are several ways that traffic can come to a website or a blog: 1. Organic search : When a user searches for a specific keyword or phrase in a search engine, such as Google, and clicks on a result that leads to your website. 2. Direct traffic:  When a user types your website's URL directly into their browser or has bookmarked your site. 3. Referral traffic:  When a user clicks on a link to your website from another website or social media platform. 4. Social media: When users find your website or blog through social media platforms, such as Facebook, Twitter, Instagram, or LinkedIn. 5. Paid search:  When a user clicks on a paid advertisement that leads to your website, such as a Google AdWords ad. 6. Email marketing:  When a user clicks on a link in an email that leads to your website or blog. To increase traffic to your website or blog, it is important to use a combination of these methods and to focus on creating quality content